Rethinking Professional Design: Embracing Canva and Efficiency for Real Outcomes
In today's fast-paced digital world, we often find ourselves questioning the tools we use, especially when it comes to design. Is it necessary to invest thousands in software and courses, or can more accessible solutions provide the professional results we seek? On a recent episode of "She Says It," host Madeline Sargent explored this topic with Sam, a marketing consultant and CANVA advocate from Seattle. Here's a closer look at their conversation and the valuable insights shared.
Embracing Canva as a Professional Tool
Sam has spent years proving that achieving outstanding design doesn't require expensive software. "For the average business owner or content creator, costly tools are unnecessary," she states. Her experiences of closing big contracts and managing million-dollar ad budgets using Canva support her belief. The affordability and ease of use offered by Canva make it a preferred choice, especially for those who can't afford to invest excessive time or money in learning complex software.
Efficiency Over Perfection
Sam emphasizes the importance of outcomes over tools. "The results are what matters. It's more about achieving the goal, having a clear strategy, and being consistent," she explains. Her experiences demonstrate that professionalism is not defined by the tool used but by the results achieved.
"Efficiency just means doing less but doing it better," Sam shares. She believes in maximizing time by focusing on strengths and cutting out unnecessary tasks. This approach, she says, is crucial when managing multiple responsibilities, such as working full-time and consulting.
Systems and Simplification: Key to Success
Traveling while managing her clients taught Sam vital lessons about systems and boundaries. "Your clients probably don't need you 24/7," she acknowledges, stressing the importance of having systems that work even when you're not in your usual routine.
She advises keeping systems simple and effective. "I mostly communicate via email. It's not glamorous, but it works," she says. According to Sam, the most sustainable systems are often the simplest, helping avoid burnout and maintain work-life balance.
Redefining Design: Clarity Over Aesthetics
Many business owners feel the pressure to become designers to create strong work, but Sam argues that strategy is more important. "Without knowing what you're saying, where to say it, and how to say it, skills and tools don't matter." She believes authenticity and clarity will always outperform mere aesthetics.
Hot Takes and Final Thoughts
During a quick-fire round of hot takes, Sam affirmed unequivocally that Canva is a legitimate professional tool. She champions efficiency as a competitive advantage and insists that clarity should be prioritized over aesthetics.
To those hesitant to publish their ideas, Sam advises, "Just press publish. It's okay if you don't look perfect. No one's going to remember in two seconds." Her encouragement emphasizes the importance of authenticity and getting started over waiting for perfection.
Conclusion
Sam's insights offer valuable perspective for anyone questioning the tools they use or how they approach their work. Simplifying processes, focusing on outcomes, and embracing authenticity can transform the way we work and create content. Whether you're a designer by trade or a business owner learning as you go, tools like Canva demonstrate that professional-grade results are within reach without breaking the bank.
For more insights and to connect with Sam, follow her on TikTok and Instagram at Digital by Sam, where she shares tips and inspirations for efficient and effective content creation.
