Madeline Sargent is a writer, brand strategist, and creative consultant who helps small businesses and entrepreneurs articulate their story with clarity and heart.

Over the past decade, she’s written for Alaska Airlines Magazine, translated complex research into feature stories for the W. P. Carey School of Business, and shaped financial content that makes sense to real people. Today, through MadlyCreative, she partners with founders, teams, and creatives to develop thoughtful brand strategies, craft authentic messaging, and bring ideas to life through storytelling.

Madeline believes every brand and person has a story worth telling. Her work blends strategy and soul, helping clients connect with their audiences through genuine, meaningful communication.

In 2025, she launched She Says It, a creative project and podcast celebrating women’s stories. It’s a space for conversations about business, creativity, and becoming — the same storytelling values that shape her work at MadlyCreative.

When she’s not writing or consulting, you can find her exploring new coffee shops, planning her next trip, or collecting stories from the women around her — a reminder that creativity always begins in connection.