A look at how I approach storytelling, clarity, and communication across writing, strategy, and brand work.
I don’t just create content—I help shape how ideas are understood. This work reflects how I approach clarity, narrative, and audience connection across different industries.
Portfolio
A series of editorial features translating complex academic and business topics into accessible, engaging stories for a broad audience.
The Challenge: How do you take research-heavy information and make it meaningful to readers who aren’t experts?
My Role: I interviewed sources, shaped narrative, and translated complex ideas into clear, compelling storytelling that felt human and readable.
The result: The work made academic content more accessible, increased reader engagement, and helped position the publication as both insightful and approachable.
ASU’s the W. P. Carey School of Business
PHX FRAY
I pitched topics, interviewed sources, and wrote articles for the Phoenix Fray Magazine.
Messaging & Communications Strategy
I build communication plans, campaigns, and messaging systems designed to help brands connect more clearly with their audiences.
This includes:
positioning and narrative development
campaign messaging
audience-focused content strategy
Video Creation and Editing
Northwest Masonry Institute
For this project, I worked with pre-existing footage and assets to create a cohesive, story-driven video highlighting excellence in Masonry Awards.
My role focused on shaping the narrative, refining the flow, and ensuring the final piece communicated clearly, felt engaging, and aligned with the brand’s overall message.