Strategy, storytelling, and communication for brands with something worth saying.
A look at how I turn complex ideas into clear stories, strategic brands, and communication that connects.
Every project starts the same way: listening before creating.
A selection of projects across brand strategy, strategic communication, writing, content, and storytelling.
W. P. Carey School of Business
Strategic Communication + Editorial Storytelling
Research-heavy subject matter turned into stories that were meaningful and accessible to readers outside the field.
PHX FRAY
I pitched topics, interviewed sources, and wrote articles for the Phoenix Fray Magazine.
Video Creation and Editing
Northwest Masonry Institute
For this project, I worked with pre-existing footage and assets to create a cohesive, story-driven video highlighting excellence in Masonry Awards.
My role focused on shaping the narrative, refining the flow, and ensuring the final piece communicated clearly, felt engaging, and aligned with the brand’s overall message.
SamzSweetz → Kvell Bakery
Brand Strategy + Rebrand: A rebrand built around clarifying the brand’s story, personality, and position for its next chapter.
Sargent Lending
Brand + Marketing: Building a cohesive brand and communication system across marketing, content, and client touchpoints.